Complete Digital Marketing Certification Program
The full 8-week journey — strategy, content, social, SEO, ads, email, analytics and a capstone you can show employers.
What you’ll learn
- Build a full-funnel digital marketing strategy
- Run Facebook and Google ad campaigns
- Apply SEO, content and social that gets results
- Track performance with GA4 and Meta Insights
- Present a capstone and earn your certificate
About this course
This is our flagship program: eight focused weeks that take you from the fundamentals to a complete, employable digital marketer. One module a week, three hands-on hours each, with weekly assignments applied to a real brand.
You’ll finish with a capstone project, a portfolio, and a certificate of completion—everything you need to pitch yourself for digital roles or freelance work.
The 8-week curriculum
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1
Foundations & Strategy
Digital ecosystem, customer journeys, funnels, audience segmentation, SMART goals, auditing a business.
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2
Brand Positioning & Content
Brand identity, storytelling, content pillars & planning, Canva basics, caption formulas & hooks.
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3
Social Media & Community
Platform algorithms, engagement, community management, organic vs paid, building a loyal tribe.
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4
SEO, AIEO & Blogging
Keyword research, on/off-page SEO, SEO writing, ranking local businesses, AI tools used ethically.
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5
Advertising & Campaigns
Facebook & Google Ads, targeting & budgeting, A/B testing, ad funnels, retargeting basics.
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6
Email + WhatsApp Marketing
List building, automation, lead magnets, WhatsApp Business, catalogs, broadcasts, sales funnels.
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7
Analytics & Conversion
Google Analytics 4, Meta Insights, UTM tracking, dashboards, CRO, reporting for clients.
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8
Capstone & Career
Build a full strategy, present to employers, portfolio, LinkedIn, and pitching yourself as a freelancer.
Requirements
- A laptop or smartphone with internet/data
- Commitment to weekly practical assignments
- No prior marketing experience needed
Ready to start?
Next cohort: 8 Saturdays · 1 day per week