AI for Marketers
Learn to use AI tools to create faster, smarter marketing content — without losing the human touch that makes it work.
What you’ll learn
- What AI tools are realistically useful
- Writing prompts that produce usable first drafts
- Spotting low-quality/generic AI output and fixing it
- Building a personal "AI toolkit"
About this course
About this course
A hands-on session teaching participants how to use AI tools (ChatGPT, Canva AI, CapCut AI, and others) to work faster on real marketing tasks—writing captions, ad copy, and WhatsApp broadcasts; planning content calendars; and researching competitors—without producing generic, obviously AI-written content. Participants learn practical prompting, how to edit AI output so it sounds authentically local and on-brand, and how to use these tools responsibly. The session ends with participants building a personal AI toolkit and applying it to a real assignment brief.
Ready to start?
Next cohort: Saturdays · one 3-hour live session